1. Data controller

This data protection information applies to the website www.coffeshop24.ch, a shop operated by:

Easy4You
Via Giacomo Brentani 16
6900 Lugano – Switzerland
Email: info@easy4you.cloud

Easy4You is the data controller in accordance with the Federal Act on Data Protection (FADP, RS 235.1).

2. Collection and use of personal data

When you use our site, we collect personal data (e.g., name, email address, IP address, browsing preferences) only if:

  • Provided directly by the user (e.g. during a purchase or registration)

  • Automatically collected through cookies and similar technologies

The data is used to:

  • Order and contract management

  • Service or marketing communications

  • Analysis of website usage behavior

  • Displaying personalized advertising (retargeting)

3. Legal basis for processing

We process personal data in accordance with the LPD in the following cases:

  • When the user has provided consent (e.g. acceptance of cookies)

  • When it is necessary for the performance of a contract

  • Where we have an overriding legitimate interest, for example to improve user experience or for marketing purposes

4. Cookies and similar technologies

We use our own and third-party cookies to improve your experience on our website. Cookies are small text files stored on your device.

First-party cookies

They are used to recognize you as a registered user and to facilitate navigation.

Third-party cookies

Used by advertising partners for campaign tracking (e.g., Google, Meta/Facebook). No directly identifiable data is stored, but only pseudonymized information (e.g., clicks, page views, logins).

Cookie management

You can change your cookie preferences through your browser or the consent banner. Blocking cookies may limit access to some of the site's features.

See dedicated page

5. Retargeting and personalized advertising

We use retargeting technologies to show you relevant ads. Partners like Google Ads or Facebook Ads may use temporary cookies to show you targeted advertising based on your interests.

These activities take place in a pseudonymized form and do not allow direct identification of the user.

You can disable retargeting:

  • Through your browser settings

  • By clicking on the opt-out links in the advertising banners

  • Using tools like Google Tag Manager: [Disable Google Analytics]

6. Analytics services and social plugins

Google Analytics

We use Google Analytics to analyze website usage. The information collected (e.g., browser type, truncated IP address, pages visited) is transferred to Google servers, including in the United States, where it is processed anonymously.

You can disable Google Analytics by downloading this plugin:
https://tools.google.com/dlpage/gaoptout

Facebook Pixel

We use the Facebook pixel to analyze conversions and improve advertising campaigns. The data collected is anonymous to us but may be processed by Facebook in the US according to their privacy policy.

7. Data transfer abroad

Your data may be transferred abroad (e.g., to the USA) only if the country guarantees adequate protection or through suitable guarantees, such as the Standard Contractual Clauses approved by the Confederation.

8. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, or for as long as required by law.

9. User rights

Pursuant to the LPD, you may exercise the following rights:

  • Access to your data

  • Correction or update

  • Data deletion

  • Objection to processing (e.g. for marketing purposes)

  • Limitation of processing in special cases

To exercise these rights, write to: info@easy4you.cloud

10. Changes to this policy

We reserve the right to update this policy at any time. Changes will be posted on this page.